We believe TRACE ME Smart ID is the best all-round lost luggage solution for every traveller
We are a UK based travel industry service company. TRACE ME products are integrated with the global baggage management system SITA WorldTracer. Our unique serial number ensures your bags can be found and identified by thousands of airlines and airports around the world. We are also supported by the International Air Transport Association (IATA) as an authorised third party issuer of luggage tags.
We maintain the most robust data security to protect your identity and your bag. Our data accreditation is certified to ISO 27001.
TRACE ME Smart ID is around 100 times more effective at stopping lost luggage than travelling without it. Together with our world class customer service, recognised by an excellent rating on Trustpilot, your bags are in the best possible hands.
Because we really do care.
Let’s Meet the Team

Robert Beckett
Chairman

David Steer
Managing Director

Sophie Osborn
Founder and Head of Customer Support

Mike Hill
Head of Operations/ Company Secretary

Mill Shek
Creative and Advertising Consultant

IT Partner